This is Us

Every great story starts with a spark — a moment when something ordinary suddenly feels like the beginning of something bigger.

A few years ago, our founder — a serial tech entrepreneur and early-stage investor — faced what many call a “midlife reset.” Driven to improve his health, he set out to run a marathon. Like many new athletes, he looked for expert guidance and soon experienced the transformative impact of having a coach. But he also noticed something missing: a modern, easy, and effective way for everyday athletes to connect with professional coaches.

That insight sparked an idea — and eventually a mission.

What started as one athlete’s personal challenge evolved into a vision shared by a growing team of passionate coaches, developers, and endurance enthusiasts. Together, we set out to build a platform that simplifies and enhances the coaching experience — making it easier for athletes to achieve their goals and for coaches to deliver their expertise efficiently and meaningfully.

At EndoGusto, we believe great coaching should be accessible, data-driven, and human at heart. Our endurance coaching platform brings together technology and passion to empower both sides of the endurance community — helping coaches focus on what they do best and athletes enjoy the process of becoming their best.